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Branding with Archetypes

building the soul of your brand

Before we go ahead and dive deeper, let’s begin by creating a common ground in the definition of Branding. Let’s agree that our common understanding is that your Brand is a combination of elements that add up to the promise of an experience. That means, your brand is an opportunity to create meaningful, thought-provoking connections with your clients. And also, focus intention and energy for you in building your business.

All great brands clearly answer these three questions: Who am I? What do I stand for? What am I an expert in or at?

As I’ve learned from my Coach Kendall Summerhawk from her proprietary Branding with Archetypes system, I’ll share the briefing in a 5 part series to come, ready to get started? Let’s do this!

So, why Branding your business/career with Archetypes as a Female Entrepreneur?

Archetypes are images, characteristics, and qualities that are imprinted in our human psyche and are immediately understood because they are universal.

The term Archetype has its origins in ancient Greek, Archein, which means primitive and Typos, which means, pattern. The combined meaning then translates into primitive patterns in the sense that we all share them.

So, coming to our answer, archetypes provide a structured, easy to use method for creating meaning, emotion, and connection with your ideal clients, in a way that is authentic to you because we intuitively understand archetypes, and they immediately create meaning and feeling.

In the Branding with Archetypes System, we focus on discovering your unique two, your Signature Archetype and your Influencing Archetype.

Your Signature Archetype represents the core nature, motivation, and driving force of you (or your company). However, used alone it doesn’t create enough dimension of personality to stand out as unique in a crowded market. Your Influencing Archetype gives dimension, color, tone, and uniqueness when integrated with your signature archetype.

In short, your archetypes always reflect your uniqueness and they appeal to a matching core desire that is currently important and strongly present within your ideal clients. As a female entrepreneur, this might be the secret weapon to leverage all your knowledge and expertise into a Brand that resonates 100% with your mission, vision, and signature system. In brief, it’s not about placing your brand’s look and feel in the hands of a third party to make you look something you’re not certain you stand for or leaving our appearance to when we have time sometime down the road. On the contrary, exploring and portraying our unique strengths from the get-go will permit us to attract the right clients and build the desired tribe once and for all with ease and grace.

In the Branding with Archetypes system, there are 10 steps in creating The Soul of Your Brand Guide. In a VIP Day with me 1 on 1, we can discover and infuse your archetypes right away into your brand. There are 12 archetypes, and each one of these we’ll discuss in this 5 parts series. Stay tuned for the next part coming next week, but if you can’t wait, simply book your Clarity Audit with me today to get started. To your success, speak soon!

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